The deadline is looming. You’re putting together an important tender, and you just can’t find the content you need. You know you’ve spent hours crafting a great response to a similar question a year or so ago – but which tender was it?
Most people who’ve tendered for business will be familiar with this scenario. When you’re under pressure, however, trawling through previous tenders and proposals to find the content you’re after is simply not a good use of your precious time. In addition, the stress this inevitably causes can be debilitating, counterproductive, and bad for your health.
Writing tenders, bids and proposals is not necessarily your day job, nor your area of expertise, but don’t underestimate the importance of this work. Winning a tender can change the future of your business, increase your revenue and expand your operations. To be competitive, you need to put your best foot forward.
Build a logical and accessible library full of your very best content and you will be in a much better position when the next great opportunity lands on your desk. We’ve included a few tips below to get you started.
Make sure your content is the best it can be.
Before creating your library, conduct an audit of your previous tenders to identify common content that you repeatedly use or tailor to suit the opportunity. This is the content you need in your library.
Make sure your writing is benefit-focused, persuasive and error-free.
If you don’t have the time or the in-house resources with the skills to do this important prep work, consider engaging a professional.
Organise your content so you can find what you need quickly.
We always recommend mapping out your library before you begin adding content. When you’re under the pump, it’s extremely important that your content is easily accessible and logically organised.
The form your library takes depends on your needs and/or budget.
The simplest library, created using folders and sub-folders, can be highly effective for managing smaller quantities of content. When you’re managing a large quantity of content that requires constant revision and updating, it’s worth investing in a bid management or content tool.
Maintain and update your content.
Remember, your company, your products and services, and your proposition are not static. Like everything, they’re constantly evolving – particularly if your company prioritises continual improvement. Revisit your content regularly to make sure it’s up-to-date.