How Proof Communications turned the hardest thing into the easiest…

“Sue took the time to get to know our business. She was able to grasp what we do and tell our story really well.”

Bruce Ong, Director, MR CAPPUCINO

Mr Cappuccino is a café and catering business based in the ACT.

Challenge

  • Tendering to government agencies
  • Convincing the procurement panel to choose company.

Our approach

Proof Communications took the time to get to know the business and its different arms – catering, a commercial kitchen, expresso bars, cafe and a barber’s – so that we could tell Mr Cappuccino’s story in a government tender as effectively as possible.

Outcomes

Mr Cappuccino won the tender to the Department of Human Services!

Winning new government contracts is great for business and no mean feat to achieve. Director Bruce Ong says: “Government tenders are very lengthy, structured and each one is completely different.

“The hardest thing is telling a story to a procurement panel that has no idea about your industry or business.”

On working with Proof Communications, Bruce says, “Sue took the time to get to know our business. She was able to grasp what we do and tell our story really well.”

“It’s been an easy decision to continue to work with Proof,” he says.

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