For any tender writer or proposal writer, writing an executive summary is an absolutely crucial part of the success process.
When you boil it all down, there are four key things assessors are looking for in your tender response or your proposal. These are the key indicators that point to your company being the right one for the job. How you will deliver the service or product Your executive summary will already have stated your … Read more
A compelling start The whole purpose of an executive summary is NOT to talk about you. It’s to talk about your prospective client. Be firmly focused on their issues and your understanding of what it is they need. Be direct and convey a clear, concise message using powerful, persuasive language to get them excited to … Read more
Tenders – and proposals – combine logic and persuasion. They need to be compelling, credible and persuasive. While this sounds like you need to be creative, you don’t. There are ‘rules’ you can apply to help you through the process, whether you are left- or right- brained. Start by working out your offer. Jot down … Read more
Go easy on the length Don’t make it too long. One to two pages is generally sufficient, unless it’s a particularly big proposal or tender. Stick rigidly to any stated word or character count limits or you won’t make the first cut. Ditch the jargon Don’t make the mistake of thinking that using heaps of … Read more
No matter how much time and effort it takes to construct a business proposal or tender, its most valuable component is the executive summary. Get that right, and your efforts will really stand out from the crowd. What’s its purpose? The executive summary is all about grabbing the reader’s attention from the get go. Recall … Read more